Reading Response #5

Well in my essay four argument essay I talked about Texas Christian University’s laundry system. I discussed the multiple ways that students here do laundry and the new way and the way I believe laundry should be done which is providing it for free. This essay’s audience was undergraduate students living in dorms on Texas Christian University campus.
I think the medium I would use would be a commercial. Commercials are innovative and are really good advertising tools. Commercials range from thought provoking to comical. They also are great selling tools which is why air time is so expense. The average price of a thirty second to one minute commercial can start at one point five million dollars. But companies know if you land a spot during this prime time market that your product is sure to sell and that profits will increase.
My new target audience for this commercial would be students entering and contemplating college and universities that were not currently offering free laundry to students living in dorms on campus. The main focal point would be for all colleges and universities to use free laundry and show them the benefit of it as well as inform students to look into the place of higher education and see if they offer this amenity. It should show the growing trend of schools starting to use this policy. As in my argument essay, I would show the cost efficiency and savings on both parts of the students and colleges and universities. The research would include schools from all across the country and how economically proficient it would be.
This commercial would include a group of students talking about the schools they will be attending in the fall. They will be discussing school and the cost of the school. Out of the five students in the group, three of them will be attending school using the free laundry policy and the other two will not. They will then talk about the advantages and how economical it is. The two students attending schools with this free laundry policy will then call their school and ask about it. In the end they will go to the same school as their friend and have free laundry.
What I learned from the things we discussed in class is the use of color and monologue used to convey a message. In ads colors are used to grab the attention of viewers and entice them to be interested in what the ad promotes. Commercials like wise use colors but voice is more key when it comes to commercials. Colors keep you interested but the voice, presence and sounds is the major focal point. The size of words also gives you the ability the direct eyes to see what you want them to see. Big words are attention grabbers and small words show more of the images that are projected. Target audience is key to know who you want to reach and how to reach them. Beer commercials more often than none are geared towards men which is why they are shown mostly during sporting events and include attractive women. Things such as shoes and purse commercials are seen during soap operas and prime time television hours. Things as simple as the timing of commercials play a major role in getting product out there. I would place my commercial during shows such as Family Guy, That 70’s Show and the O.C., shows where a lot of teen viewers would be watching. The things we discussed in class just remind me how the smallest detail can have such a great affect on visual aids. Color, scheme, tone and voice play such a monumental role just as much font size and images.